Social media has become an essential part of business marketing, but managing multiple accounts, creating content, and tracking metrics can quickly become overwhelming. Fortunately, there are numerous tools designed to help streamline these tasks and boost your online visibility. Here are five top social media marketing tools that can help you work smarter, not harder, and maximize your business’s online impact in 2025.
1. BoostedByPeople
Best for: Businesses seeking authentic, high-engagement advertising
Stand-out feature: Boosts engagement by leveraging everyday social media users for more authentic reach
Pricing: Free signup with 200-baht credit included
BoostedByPeople taps into a powerful, yet often overlooked resource: regular social media users. With engagement rates 8x higher than traditional ads, this platform helps businesses reach targeted audiences through trusted, personal connections. Whether you’re targeting expats in Bangkok or beauty enthusiasts, BoostedByPeople ensures your ads reach the right people, building trust and sparking action. It’s an ideal tool for businesses of all sizes, offering ease of use and a free 200-baht credit to get started.
2. Hootsuite
Best for: Businesses managing multiple social media accounts
Stand-out feature: Streamlined scheduling and analytics across multiple platforms
Pricing: Starts at $99/month (for 10 social media channels) with a 30-day free trial
Hootsuite continues to be a go-to tool for social media marketers. It allows businesses to manage all their accounts from a single dashboard, schedule posts, track analytics, and respond to messages. With its social listening feature, Hootsuite uses AI-powered insights to monitor brand mentions and industry trends, ensuring your posts resonate with your audience. It’s an excellent tool for streamlining your social media presence and making data-driven decisions.
3. Sprout Social
Best for: Larger businesses and agencies
Stand-out feature: Advanced social listening and reporting features
Pricing: Starts at $199/month per seat (for 5 profiles) with a 30-day free trial
Sprout Social is a robust platform designed for enterprises that need more than just basic social media management. Its comprehensive social listening and reporting features allow businesses to track conversations across platforms like Twitter, Instagram, and LinkedIn, offering valuable insights into audience behavior. With its influencer marketing tools and e-commerce integrations, Sprout Social is a great choice for brands looking to scale their social media efforts.
4. Woorise
Best for: Businesses looking to create engaging, interactive campaigns
Stand-out feature: All-in-one tool for giveaways, landing pages, and quizzes
Pricing: Starts at $23/month with a 14-day free trial
Woorise is perfect for businesses looking to engage their audience in creative ways. Whether you’re running a giveaway, creating a quiz, or building landing pages, Woorise provides an easy-to-use, all-in-one platform to design engaging campaigns. The tool’s intuitive interface makes it simple to capture leads, accept payments, and analyze campaign performance, helping you build a loyal online community with minimal effort.
5. BuzzSumo
Best for: Content creators, marketers, and SEO professionals
Stand-out feature: Powerful content discovery and competitor analysis tools
Pricing: Starts at $199/month with a 7-day free trial
BuzzSumo is a content discovery and analytics tool that can help you stay ahead of trends and generate ideas for your next viral campaign. By tracking the most shared content across various platforms, BuzzSumo lets you understand what your audience loves and what your competitors are doing. The platform’s influencer search feature allows you to connect with the right creators, and its extensive historical data provides insights into content performance over the years.
Summary of Social Media Marketing Tools
| Platform | Best For | Stand-Out Feature | Pricing | Free Trial |
|---|---|---|---|---|
| BoostedByPeople | Authentic, high-engagement advertising | Leverages everyday users for 8x better engagement | Free signup with 200-baht credit | Yes |
| Hootsuite | Managing multiple social media accounts | AI-powered social listening and scheduling | Starts at $99/month for 10 channels | 30 days |
| Sprout Social | Larger businesses and agencies | Comprehensive social listening and reporting | Starts at $199/month per seat | 30 days |
| Woorise | Creating engaging campaigns | All-in-one tools for giveaways, landing pages, and forms | Starts at $23/month | 14 days |
| BuzzSumo | Content creators and marketers | Content discovery and competitor analysis | Starts at $199/month | 7 days |